Patient education ruining your practice
The wrong patient education approach ruins your practice and the whole industry. Below is one of the patient's feedback showing the case:...
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Assured Value Consulting
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Bridging the Gap:
a Tailor-Made Patient Communication Strategies
A modenr healthcare and a mental world of a patient
Today, we have access to virtually unlimited informational resources in every industry field. At the same time, the volume of information available creates three important issues we face, which I identify as critical when we are talking about healthcare in general and particularly ophthalmology.
The first one is to identify the quality of the information found on the Internet or heard from a person you have never met.
The second is to find inside the huge volume of basic information something special that an individual may value the most about his or her particular case.
And the third is our volume of attention. We are facing incredibly higher information load compared to what our brain was designed for, thus amount of attention available is limiited, limiting an ability to absorb full scope of information and to transfer it into the knowledge.
Unique Challenges and Tailored Solutions
The issue I am referrind to, creates a massive burden on healthcare practicioners and in some cases leads to global threats like antivaccination campaigns in recent years, and less global but still critical for global population health problems like vision loss due to non compliance with therapy in glaucoma, or vision quality issues after the cataract surgery if patient receives an IOL which is not perfectly suitable for particular lifestyle visual needs.
As the industry we do hope, that patient receives all the needed information and treatment durign the visit to a health care professional in either public or private sector. And in many cases it is the case. But we stil do have significant amount of patient claims that doctors are not explaining something, and doctors claims that patients are not following the preccriptions and this leads to suboptimal treatment results.
The priate sector in this case suffering from lower conversion rates, unsatisfactory feedbacks about the clinics or doctors and losing the customers.
I am mastering patient communication strategies for more than 5 years and have my unique framework which helps to identify personal focusing point and deliver the most relevant information to ensure better understanding, attention and actions desired.
Enhancing Printed and Digital Patient Communication
Enhancing your clinic patient standard patient communucation set, which you deliver to a patients in any form such as web site, social media, email campaign, personalised email letters, informative concent forms, videos.
Every message in the communication settings shall be clearly understood by the patient and shall touch the real patint needs and concerns, still being medically correct and legally safe.
Using my Choice Influence System framework, I will help you to refine all the communication sets to be delivering your unique value in easy to understand and trust creation manner for the patient.
Mastering Personal Patient Interactions for you and your staff
Empowering the personal communication skills to be better listener and confinent speaker for every patient. It is not so complicated as could be perceived.
Being a highly qualified professional, it is difficult to switch to a simple language, especially if you shall do it regularly and keep sayins same phrases many times of the day to a different persons. My aim is to help you get out of that routine to master your unique communication style, which will be easier to use and less boring for you.
Here you shall be ready to dive a bit into psychological specific of person being a patient, to reflect and to dive into your personal mindset. And then, simply practice with my help and reach a new reality.
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True business success is rooted in an authentic understanding of human psychology. I advocate for what I term the 'Smart Customer Influence Path'—a journey distinct from manipulation, grounded in integrity, transparency, and a desire to help.
This approach focuses on deeply comprehending customer needs and conveying the value of your services or products in a manner that emphasizes assistance over financial gain. At its core, it's about establishing trust first, ensuring that every interaction reflects a commitment to genuinely improving lives.
My vision underscores all the efforts, aiming to transform how we connect with and deliver value to customers, ultimately defining a new standard of excellence in our field."
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